Realty ONE Group

MY ROLE

Leading UX workflows for core products while implementing solid fundamental UX design principles and adhering to accessibility guidelines.

PROJECT

To significantly redesign and improve a transactional management tool to help thousands of real estate professionals get a better grasp at managing their listings, offices, and clientele.

I started off by requesting user interviews and retrieved feedback on how the platform performed at its current state.

Some of the questions I needed answered to pin point cornerstone issues were: Who is going to be using this platform? What is the average age our target user? Where are our users located geographically - western or eastern?

CORE ISSUE

Other than general UX principles that were not initially designed with in mind when reviewing the platform, we learned that the intended user, rarely ever uses it. The intended user is so busy and finds this platform to be complex and usually delegated the use of it to their assistants - which led us down an interesting rabbit hole to consider for, potential mixed user personas.

SOLUTION

To take a user-centric approach in delivering an application that is not only usable, but maintains a high user retention rate.

PROJECT

To aid prospecting home buyers and sellers in connecting with the company's real estate professionals, on a national level.

I was brought on board to this project while it was in a late stage of high fidelity designs. It fell short of, however, major UX principle guidelines. My research took me down an adaptive approach when designing this application. The mobile experience would not simply be a responsive desktop version.

My responsibilities in this project held me accountable for UX, the visual design system, and interactive prototype that was presented to stakeholders.

Realty ONE Group

MY ROLE

PROJECT

CORE ISSUE

SOLUTION

PROJECT

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